July 10 is Cocksox® Day! Cocksox® celebrates 5 wild years of bringing sexy men’s lingerie, underwear and swimwear to the world!

If a week is a long time in business, 5 years is surely a lifetime. And for Australian brand Cocksox®, it’s been an eventful life.

Cocksox® are underwear and swimwear for men that feature an ‘anatomically correct’ pouch that supports a man’s ‘crown jewels’. The brand started almost as a dare in the lounge room of Sydney based couple Nadiah Kanawaty and Nigel Christensen. Nadiah designed the garment, Nigel came up with the cheeky name. They listed it on eBay to see if there was any response.

“Straight away we had a request from a man who wanted to buy five. We knew we were onto something, “ says Nigel.

Five years on, Cocksox® has grown and grown. From the online store Cocksox® exports products to over 50 countries and stocks boutiques across North America, the UK, Europe and Asia.

“I wanted to make Cocksox® Day really fun so as well as having a party, we’ve added the wild ‘Carnivore’ print to our most popular underwear and released some great new colour-ways, “ says Nadiah. “’Carnivore’ is a rich, leopard based print and is totally unique to Cocksox®.”

Everything about Cocksox® has a strong focus on positive male sexuality – the garments, the beautiful photography and the funky videos – something the mainstream media finds difficult to embrace!

“Life should be fun and sexuality should be too. Every day we see hundreds of images of near naked women in the media but to celebrate the male form in the same way still seems to be a taboo. Maybe one day the media will catch up?” laughs Nadiah.

“You can see all the Cocksox® imagery and videos on the website but the best way to enjoy Cocksox® is to wear them yourself. I do!” says Nigel.



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