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#MySoxtober 2020 is more than just a selfie contest, the theme this year is all about sharing your Cocksox story. Use pictures and video to show what Cocksox means to you.

There's one question that pops up over and over again from Cocksox fans all over the world. Both are great for showing off your figure and getting noticed at the beach or pool, and holding you securely in place in the surf, but is it a brief or a thong that is the ultimate men's swimwear?

Always by Cocksox takes the essential features of our legendary underwear and delivers our trademark support and comfort in crisp monochrome colourways.

To help identify the fit you need, we look at three types of pouches for your package. Whether you want to stand out from the crowd or take your game to the next level, this guide to the most supportive men’s underwear will help you start wearing the right pair.

The outbreak of the COVID-19 virus has impacted lives in such a devastating manner, and has left us shocked and saddened. In light of these events we want to let you know how we will continue to serve you at this time.

When the game heats up, Freshballs keeps you cool. For the new Cocksox underwear collection we've picked classic style, modern function and high-tech performance in the ultimate dream team.